Monday, April 20, 2009

Aishwarya Rai Still High In International Endorsing Product

It is no longer the face of brands like Coca-Cola and Nakshatra diamond jewelry from India, Aishwarya Rai, but is always high on the success of riding and duration of international endorsements.

Aishwarya Rai has completed nearly a decade of approval Swiss luxury watch brand Longines and international Lux soap. It was also the brand ambassador of global hair care brand L'Oréal since 2003.

Noted ad-man Prahlad Kakkar says Aishwarya is sought by well-known brands because it is more than just an actress and is often seen as an ambassador of India.

"Aishwarya Rai has never been a big or major endorser of Indian products. It has an impressive list of international brands, its name and because it is not just an actress who can be judged on the failures and successes, but the fact that it is a representative of the Indian woman and is an ambassador of the country, "Kakkar, who made his reputation as Sanju in 1993 TV commercial for Pepsi, told IANS on phone from Mumbai.

Even the representatives of the brands that feel Aishwarya approves it adds a new dimension to their products.

"Aishwarya Rai has been associated with us since 1999 and is a great help. Not only in this country but also globally, "Charles Villoz, Vice President (sales) of Longines International, had already said.

"People all over the world love Bollywood films and they will housefull. Whenever we traveled (with Aishwarya) the response was tremendous. It is a face, and we would like to continue this association as long as possible, "said Villoz.

For Aishwarya Rai, who made his presence felt through the English-language films like "Bride and Prejudice", "Mistress of Spices", "provoked" and "Pink Panther 2 ', the signature film and Visa been very selective case.

When she was approached to promote L'Oreal's cream bleach the skin, the beauty queen became an actress refused because she did not want to approve such a product especially in India, where color is an issue , said a source close to Aishwarya Rai.

"Whether it is films or endorsements, I am - and have been - very selective about my work. I take a job that suits me and is my schedule, "Aishwarya told IANS.

"I do not take projects that I can not handle because I believe in all respect the commitments made by me," she added.

Much has been said about dipping popularity Bollywood Aishwarya approval of the reign of Queen at 24-year-old Katrina Kaif replaced as the face of Nakshatra jewelry last year.

And speculation was widespread about the reason for the replacement, saying that Katrina has been roped in to add more youthfullness to the mark. He apparently was Aishwarya who have decided to disassociate itself from the image.

"There was a lot of noise when Hurricane Katrina as an ambassador of the Nakshatra brand. But is not that Aishwarya was dethroned, because the brand has been branching into the different accessories, the "source close to the former Miss World said.

"Ash had signed to De Beers Nakshatra brand. Later, De Beers sold the brand to Gitanjali group and they began to branch into accessories like hairbands, clips, etc. This is when she decided to disassociate itself from the brand, and later he is delivered to Katrina, "the source told IANS on condition of anonymity.

Aishwarya Rai, who celebrated his second wedding anniversary with actor husband Abhishek Bachchan Monday, also had personal reasons to withdraw his association with Coca-Cola, one of the biggest brands, it has been approved in India .

"Aishwarya Rai has never been asked to leave out a product, it has always been her own decision. When she left Coca-Cola, it was a decision only after it was going to marry because the Bachchans Abhishek no longer believe in the promotion and approval of soft drinks, "added the source.

According to the industry, close to the house takes Aishwarya Rai Rs.1 billion from advertising assignments annually.